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As the foundation of the WebTrends Marketing Lab, WebTrends Analytics 8 provides accurate, timely metrics that allow the entire organisation to stay on top of marketing performance, identify areas to optimise website programs and take action to improve results.
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Commerce Package
The Commerce Package is ideal for organisations that are looking to optimise the effectiveness of their commerce initiatives.
WT8 Commerce Package Datasheet
- Use WebTrends' 5-point scenario analysis to determine what landing pages are driving people into your shopping cart and identify key exit pages that detour people from converting
- Quickly identify top performing products to increase sales:
- Leverage WebTrends Product Drilldown to easily view and compare product performance from product category down to individual SKU
- Have a complete view of all your product performance results in one view—from average order value, revenue, orders—including custom results that are unique to your online business
- Identify which campaigns and search terms (paid or organic) drive the highest sales and which products are being sold per campaign or search term
- Determine which visitor segments drive the most revenue for your organization:
- Isolate products and campaigns that are most effective at converting new buyers
- Determine which products and campaigns are most effective at driving repeat sales
- Measure how on-site search drives product sales and isolate customer needs based on terms that are searched for but produce no results
Target Audience
The Commerce Package is built for commerce companies that need to track campaign and product mix performance tied to revenue results.
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WebTrends
