Visual Scenario Analysis

Visual Scenario Analysis is breakthrough analysis that provides the unique ability to view the entire scenario process in an easy-to-understand funnel-like format. This provides extremely clear insight into the entry pages that lead to specific scenario pages and, more importantly, identifies the pages visitors take that lead them away from the conversion process. This allows you to uncover the conversion points that need to be optimized. (top)

WebTrends SmartView

WebTrends SmartView makes it easy to evaluate page real estate so you can optimize link prominence and content effectiveness and improve page conversion. With SmartView, you can evaluate the popularity of each individual page link with click-through, path and scenario metrics superimposed directly on the page you're viewing. SmartView also allows you to analyze page performance relative to overall web site performance, with insight into page conversion, path analysis and overall web page statistics such as unique visitor counts. (top)

WebTrends SmartReports for Microsoft Excel

WebTrends introduces an entirely new concept, allowing Microsoft© Excel© users to integrate valuable WebTrends information into the tool they are most familiar with. More than a traditional Excel export, business users can create a WebTrends SmartReport-a complete WebTrends report fully formatted and designed for the Excel environment. Within Excel, a SmartReport takes advantage of all the richness Excel provides, allowing the user to leverage analysis tools such as pivot tables while being able to adjust settings information and receive updated data instantaneously. With this powerful functionality, a devoted Excel user no longer has to go into the WebTrends environment to view information. SmartReports for Excel also offers the flexibility to integrate information from other spreadsheets; for example, compare online product sales with product costs and then take advantage of Excel calculations for gross margin analysis. (top)

Drilldown Campaign and Enhanced Campaign Reporting

Most solutions only provide a partial view of a customer's campaign hierarchy. With WebTrends Drilldown Campaign Analysis, an organization can easily obtain a complete view into campaign hierarchy so marketing executives can quickly see how each campaign, marketing activity and offer is performing with amazing granularity. In addition, WebTrends offers predefined translation capabilities, allowing organizations with very detailed campaign information complete accuracy and granularity. Where most web analytics solutions provide page views or visit counts to measure activity to campaigns or product groups, WebTrends now lets you measure your campaigns by the most precise visitor measure available-unique visitors. (top)

Drilldown Merchandising Analysis and Enhanced Commerce Reporting

WebTrends provides Drilldown Merchandising Analysis, delivering a complete view into your product hierarchy so business executives can easily see how each product category, sub-category and individual SKU is performing with granularity. Drilldown analysis is customizable, allowing a merchandising manager to create a drilldown hierarchy in the format and order of his management or point of sale system, a format he is already familiar with. It is also possible to combine reporting dimensions together, to drill into both products and campaigns in one report, for example. In addition, WebTrends offers predefined translation capabilities, so organizations with detailed product information can easily analyze the performance of granular product details. Where most web analytics solutions provide page views or visit counts to measure activity to campaigns or product groups, WebTrends now lets you measure your product interests by the most precise visitor measure available-unique visitors. (top)

Dynamic Metrics
WebTrends features Dynamic Metrics making reports completely interactive. Business users can now mine their critical metrics on the fly for any WebTrends report. With this capability, a business analyst can easily obtain a complete view of a reporting category such as campaigns or product mix for easier decision-making. (top)

WebTrends Express Results Viewer and Express Analysis
The Express Dashboard delivers key metrics directly to your desktop so you can monitor trends and stay on top of web site performance throughout the day. The Dashboard is updated through the day, giving you the latest information and can be customized for each user or department, letting them see just the information they're interested in-wherever and whenever they need it. (top)

Distributed Architecture

Within the WebTrends architecture, all of the various components, utilities and databases that compose the WebTrends system can be distributed across any number of machines for the greatest scalability and reliability. A master scheduler component ensures that system jobs are properly distributed across all hardware resources. The entire system is managed by a sophisticated console that makes administration and maintenance easier with centralized control over componentized databases and processes. Administrators can monitor CPU, RAM and disk space utilizations, event schedules, processing errors, system health and much more. In addition, an analysis engine repository provides a simple approach to updating all analysis machines in the network, as a single update installation will automatically be replicated to all other machines. (top)

Administration Console Enhancements

WebTrends continues to lead the industry with continuous improvement to key administration features, making web analytics easier for users to access, and easier for technical administrators to administer. New enhancements to the Administration Console allow you to easily configure Dashboards with a drag-and-drop dashboard builder, set up scheduled HTML exports using the new job Scheduler and delegate Template-level user permissions, to give individuals the most relevant information and more. (top)