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As the foundation of the WebTrends Marketing Lab, WebTrends Analytics 8 provides accurate, timely metrics that allow the entire organization to stay on top of marketing performance, identify areas to optimise website programs and take action to improve results.
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Marketing Package
The Marketing Package allows you to prove and improve the impact of online marketing campaigns on your web channel.
WT8 Marketing Package Datasheet
- Increase your campaign ROI:
- Identify top performing campaigns and eliminate poor performers
- Measure and compare performance of your online demand channels - search, affiliates, email, banners, and more-down to individual campaign using pre-defined campaign drilldown hierarchy
- Accurately identify which campaigns drive the highest conversion by measuring the number of unique visitors that respond to each campaign
- Measure performance of paid and organic search:
- Identify the impact organic and paid search terms have on your online sales
- Identify your valuable visitors by Life Time Value and measure Life Time Value by campaign
- Understand the geographic distribution of your web site visitors down to area code and measure the impact of your campaigns by geography
Target Audience
The Marketing Package is designed for companies that need in-depth reporting on online campaigns and search marketing programs, and require no customisation of the pre-configured WebTrends reports.
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WebTrends
